Ad extensions are very strong features that are used to magnify the messages of marketing on Google Ads. They improve the performances of ads and also ad extensions have versatile incredibility as well. They have multiple options and formats. Any marketer who wants to produce a good ad experience can use it. A lot of people ask that how are manual extensions different rom ad extensions.
The main purpose of Google ad extension is to “extend” the normal size and impact of messages of ads. Ad extensions add or brief the information of your company and business or any product or service you are providing. It can be added to the text ads. It includes your phone number, location, or business ratings. There is a fact that the more information is being communicated to your customers, the more value of your company will increase.
How are Manual Extensions Different From Automatic Extensions? – Types of Ad Extension
There are main two Google Ad extensions types. The one is Manual Ad Extension and the other one is Automatic Ad Extension. You should remember that ad extensions will not show your information every time. So you will maintain the most important data of your text ads in the extensions. Google Ad app Extensions is a factor from which the advertisers can communicate with additional business information like an address, phone number, or location. There are two types of Google ad extensions
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Google Ads Automated Extensions
It is a common question asked by people that which ad extension serves automatically. So, When Google adds a copy of an ad if it is predicted to improve the performance, it is known as Automated Extension. Following are some types of Google Ads automated extensions.
- Automated Call Extensions
- Automated Location Extensions
- Consumer Rating Extensions
- Dynamic Site link Extensions
- Dynamic Structured Snippets
- Previous Visits Extensions
- Seller Rating Extensions
Google Ads Manual Extensions
When there is a need for advertisers to set a base for their business requirements, these types of extensions are known as manual ad extensions. Following are some types of Manual extensions:
- App Extensions
- Call Extensions
- Callout Extensions
- Location Extensions
- Price Extensions
- Review Extensions
- Site links Extensions
- Structured Snippets
Difference Between Manual Ad Extensions and Automatic Ad Extensions
Now we will discuss how are manual extensions are different from automatic extensions. In manual ad extension, you need to give the details of your business manually. In automatic ad extension, there is no need for this. It is better to use a manual ad extension because you can customize it and report it easily.
In General, when anyone talks about Ad extensions they are meant to be Manual Ad Extensions. The reason is it is more impactful because it shows more information like message options, service of call, etc.
Examples of Automatic Extensions:
1. Automated Call Extensions
If your website allows people to call to get any kind of information, it can be set as an automatic call extension. So, if your customer wants to call, they will click on the extension.
2. Dynamic site link Extensions
Site link extensions are used to help out the users for the correct location on websites. For example, if you have a cafe, your site links will include hours, menu, delivery.
Some Examples of Manual Extensions:
You can prominent your services or prices by connecting with users directly on your pages. They seem on mobile ads or desktop by showing you 8 cards and people can see them with various prices and options.
As mentioned in the name of extensions, it helps to locate the location of your company. It also shows the details of your business as the phone number, address and also maps
Disadvantages of Manual Extensions:
Now we will discuss some disadvantages of manual extensions
- You have to create these manual extensions on your own by going to the account of Google Ads
- It makes it difficult to track especially in-store visits that generate through your ads.
- Some of the manual ad extensions could not find all businesses
Disadvantages of Automatic Extensions:
- You cannot control your information or personal content which can pull Google from your website for ad extensions
- The reason that automatic extensions take your data from the content of your website, you should be sure that your web pages have ad-worthy information.
How are manual extensions different from automatic extensions? You must know which extension to choose for your important and effective business campaign.