Mascots are characters – people, animals, objects, or imaginary – who represent a business, team, community, place, etc. It is also believed that a mascot brings good fortune to the team.
Social media apps or platforms use these mascots as well, and some of them are very popular social media characters. It is now increasingly common to brand products with mascots.
You should consider the mascot value seriously whether you have your own social media marketing team or hire a company to do it for you.
Which Social Media App Has A Ghost As Its Mascot?
Snap is a short answer. Snapchat allows its users to share photos and videos & add snaps as stories or streaks to share their daily doings. Its popularity is still increasing all over the world.
You can share messages, photos, and videos with friends and family. You can set the display period for each message.
What is the Snapchat Mascot?
Once the setup period has passed, the message is obscured and the receiver can’t simply open it. The sender will also be notified if the recipient takes a screenshot of a picture/video.
The concept is extremely simple, yet brilliant, and it has caught the attention of over 230 million users worldwide. By 2024, it will reach 400 million global users.
Snapchat has over 108 million users in the United States. With 74 million users, India is in second place, followed by France with 24 million users. Data was collected in January 2021, so the information isn’t out of date.
Younger generations are more likely to use Snapchat, which is specifically designed for mobile devices. Users of Snapchat in the United States used it primarily to stay connected with their family and friends.
Instagram and Facebook got inspired by the limited-time set up and implemented the same functionality in their platforms. In addition to having a high engagement rate of 48%, SnapChat is also known for its reliable services.
What Was The Impact Of Snapchat’s Mascot?
Mascots are the faces of brands and organizations. Mascots create brand identity, which is essential. The mascot leaves a lasting impression on the audience.
Like all brand mascots, the Snapchat ghost mascot does more than just build brand awareness; it also has some other functions, which we will discuss here.
- Snapchat’s ghost mascot personifies the app. It also has offered a unique brand identity to Snapchat.
- This made the audience feel connected to the event. Having a mascot can increase engagement.
- Brand mascots convey messages or history about the brand.
Which Social Media App Has A Ghost As Its Mascot? It’s Snapchat.
Snapchat ghosts usually don’t imply anything deeper than that. It just gives a funky, cool, slick, or bizarre aesthetic. Having a ghost look on Snapchat would make people feel relaxed and happy as social media is generally a place for entertainment.
With the Snapchat ghost logo, Snapchat has been able to create a distinct brand identity, and in turn, this greatly contributes to business success and brand recognition.